Google to add google Plus social networking results to search

So it just came out today that Google is making one of the biggest changes ever to its search: adding results from its social networking site, google plus/circles.

So how can eBay sellers capitalize on that? For one thing, posting more about their items to their google plus account. But not too much. Here's one for the Winston churchill fans out there:

http://bit.ly/wLpVfe

eBay Creating Social Media Toolkit for Sellers

eBay employee Andrew Zager Chase recently showed up in one of the eBay-related Facebook groups I belong to, saying he is working on creating a "social media playbook/ toolkit for sellers." He says he is scheduled to have it ready soon, and will be posting links.

Meantime, eBay sellers in the group were all abuzz with questions and comments about the social media integration issue, especially with tweeting and posting their eBay listings to Facebook. How much tweeting/posting was too much; should it be done on your social feed or only on your business "fan" page, and would there be a way to track views or sales coming to eBay from those social media venues?

One seller said, "If we were able to use Google Analytics on our eBay listings that would be great...as it stands now...social media is, for me, cute, but ineffective for eBay sellers."

When asked how sellers can best track when buyers from Facebook & Twitter are driven to their eBay listing (and potentially purchase), Chase responded, "There is not a very good way today. I am working on creating more analytics around social shares right now."

Another seller posted about the problem of Facebook users getting annoyed by posted listings...in general, there seemed to be thoughts that one should post eBay listings in moderation, if at all, in their Facebook social feed. "eBay and fb have an agreement to allow listing of auctions/fixed price offerings, i.e. the 'f' button on listings...yet I get alot of pushback from fb users saying that we shouldn't be posting listings...had one in fact from one of my cousins 2 weeks ago...is ebay and/or facebook going to do any road paving in this area such as public relations convincing fb users that we are not invading heir social media escape from reality?"

Chase responded that "I think this is a discussion among more folks than just eBay and facebook. Frankly - the rules of engagement are being written every day. That being said, most folks use facebook socially, not necessarily in a retail way. I think the way to win will be to engage users in a non-invasive way.

"Personally, I like my feed to have updates from friends I follow and news updates. When I want shopping info, I go to the brand. I don't really want to be sold a new item every time I log in."

I would agree with this; I don't want to spam my facebook friends. I may on occasion post a link to Facebook to a special item that I want to comment on otherwise. But I'm very mindful of not ticking off Facebook friends, lest I lose them.

Another eBayer said that although the Facebook and Twitter shares are encouraged with the icons on eBay, "I get alot of pushback from fb users saying that we shouldn't be posting listings...had one in fact from one of my cousins 2 weeks ago."

But Anthony Cicalese (http://www.wegotthebeats.biz/servlet/StoreFront) said he has made sales from his personal facebook page, e.g. "Posting on my personal fb page that I have the new glee CD resulted in a quick 3 sales from friends & family members who otherwise never would have asked me for it." But he said now he focuses on his business fb page, "and I send out messages to my followers/customers."

About the Twitter and Facebook icons which appear on eBay listings, Chase said, "We are trying to increase the size of those buttons, as well as sharing options. As far as the share itself goes - it is beneficial to all. It is absolutely allowed, and both eBay and (I assume) Facebook support it. Your cousin perhaps doesn't - I'm sure he will learn about the filtering options soon enough."

Kathy Keefe (https://www.facebook.com/allinfo247) said when she tweets listings, she always includes hashtags... "...and in my own testing with and without tweeting the difference in views can be up to 100 or more."

In response to a seller who said eBay does not have to be so afraid of off-eBay links, and he had not had much success getting his customers to move off eBay to his store, Chase said, "I think eBay has been scared to allow off eBay links primarily because of fraud isues. But with PayPal and expansion of the eBay properties (Magento, GSI, Where, RedLaser, etc) - I personally think the choice should lie with the buyer. If as a buyer I want eBay protection- I will buy on eBay. If I know and trust the seller and want to transact off eBay- then so be it. eBay (corp) wins because with the quality of our offerings- we create a compelling suite for commerce. Buyers win with choice. Merchants win with quality transactions."

So..stay tuned for how eBay supports sellers with social media tools!

Amazon Changing Its Long-Term Storage Fee

I just got the following letter from amazon.com re: changes being made to its FBA (Fulfillment by Amazon) long-term storage fee: In a nutshell, it's decreasing the fee from $45 per cubic foot to $22.50 per cubic foot, but will now charge it twice a year. (I'm scratching my head over that one; does it benefit them to spread out this charge somehow?)

Below is the letter:

Dear FBA Seller,

Fulfillment by Amazon's (FBA’s) next inventory cleanup will take place on February 15, 2012. As communicated previously, on that date, and each six months thereafter, FBA will assess an upfront, Long-Term Storage Fee on inventory that has been in our fulfillment centers for 365 days or more.

Please note the following changes to the Long-Term Storage Fee. The fee will be decreased effective February 15, 2012, from $45.00 per cubic foot to $22.50 per cubic foot, but will now be charged twice a year. However, Units that were charged a Long-Term Storage Fee on August 15, 2011, will not be charged a Long-Term Storage Fee on February 15, 2012.

Learn more about FBA Long-Term Storage.

To see a list of your inventory by age, as well as to begin the removal process, go to the Recommended Removals Report (sign in required). The data shown in this report is the authoritative source for Units of inventory that should be removed to avoid Long-Term Storage fee charges on February 15, 2012.

The Fulfillment by Amazon Team

Facebook, Please Bring Back Ability to Send Note with a Friend Request

Note to Facebook: Can you please bring back the ability to add a "note" to someone when sending them a friend request?

I'm not sure what the benefit was of taking this feature away. I find it extremely useful to explain to someone why I am friend-requesting them, whether it's to remind them who I am from days of yore, that I am contacting them about an article I am writing, or other.

Apparently the ability to "message" someone first is still there, but I still think it would be useful to have as a component of a friend request.

What do you think about this issue...should Facebook bring this back? Is it something you miss?

On a positive note, I am looking forward to the new Timeline feature. It was positively reviewed by Melissa Bell of The Washington Post, and I am pysched to see how it pans out (at this writing, it is still rolling out to selected members).

A recent post on the Regretsy blog - http://www.regretsy.com/ ("Where DIY Meets WTF"), which I read about in one of Ina Steiner's EcommerceBytes posts (http://www.auctionbytes.com/cab/abn/y12/m01/i05/s01), has generated a lot of discussion. It shows an email from a seller who was devastated that PayPal ordered her buyer to destroy an antique violin, due to the buyer's questions about its authenticity:

This prompted a flood of comments, both on the Regretsy blog itself, the EcommerceBytes blog (http://blog.auctionbytes.com/cgi-bin/blog/blog.pl?/pl/2012/1/1325772966.html), and other places including the eBay Clothing Discussion Board.

It raises questions in my mind, and those of other sellers, especially those who sell high-end goods where questions of authenticity arise. Who is to decide the issue of whether or not an item is authentic or not? Especially in esoteric niches such as antique violins. It seems to me in these situations where there is doubt, there needs to be a careful evaluation of the item...I'm not sure what that would be, but one idea would be for the item to be seen by an expert evaluator, or photos could even be uploaded to an online appraisal/authentication service such as whatsitworthtoyou.com.

Quoting the violin seller from the Regretsy blog:

***

"I sold an old French violin to a buyer in Canada, and the buyer disputed the label.

"This is not uncommon. In the violin market, labels often mean little and there is often disagreement over them. Some of the most expensive violins in the world have disputed labels, but they are works of art nonetheless.

"Rather than have the violin returned to me, PayPal made the buyer DESTROY the violin in order to get his money back. They somehow deemed the violin as “counterfeit” even though there is no such thing in the violin world."

***

I had a similar nerve-wracking experience of an eBay buyer questioning the authenticity of a high-end handbag I sold her. I was totally confident of its being genuine; had bought it from an expert in that brand, and also checked all the marks and construction against a detailed authenticity guide.

However, I was sweating bullets because as a buyer, she seemed to have all the power, and I was in jeopardy of having my 100% positive feedback rating destroyed. I assured her of all the points to check that would allay her fears about its being a fake, and suggested she take it to a local boutique for this brand where they could confirm the authenticity.

It worked out OK; she ended up keeping the bag, and not questioning it further, but in my mind it highlighted a problem.

Some of the comments about the situation that are going through the online selling forums world:

- From the Regretsy Blog comments:

- "I have never really used F***(you)Pal, so I have a question about the “buyer potection” thing. Is this something that you’re “enrolled” in automatically? Or is it something you have to “agree” to? Because, FyP is a third party, and has no way of authenticationg ANYTHING, nor, does it seems to me, that they have the right to demand that someone destroy property that they have not paid for,and that the seller can’t replace, especially if they aren’t given any options.

- "I have also been ripped off by paypal in this manner. I sold some Frank Miller books and the buyer sent me some her random books back and claimed I ripped her off. So she kept the nice books and got her money back. I told Paypal she sent me back crap books but nada.

- "Bull***. Quick straw poll – how many paypal users have waded through their mystifying terms of service from beginning to end? I know I haven’t. I haven’t lived long enough yet.
"Besides you’re missing the point.
"a) She states that she has had the item authenticated
"and
"b) Even if it was not as described, it still wasn’t counterfeit. It’s still a bloody antique violin. Every violin you see online is described as ‘labeled as xxx make’ not ‘this is a xxx make’ because mislabelling was so common. Any buyer would KNOW that. Apart from Douchey Doucherson here, apparently."

"Even worse, this scheme of PayPal’s makes a great way to perpetuate fraud. Want to swap the fake Vuitton bag you bought on Canal Street for a real one? Just buy that real one on eBay, pay through PayPal and report the ‘fake’!"

Some sellers said they no longer sell valuable items on eBay due to this hazard.

But not everyone agrees that PayPal is always the problem: this one comment from Regretsy said they were burned as a buyer:
"Like everyone else I have been F&*ked over by PayPal several times but I was the buyer.
My items were fake and one very expensive item ($850)was broken costing me over $300 to fix before it could be used.
I have receipts and a detailed receipt showing that I wasn’t at fault for the broken bits and I had the other items authenticated at considerable cost and time wastage to me but PayPal still didn’t find in my favour.
I am an honest shopper unlike the scum some of you have dealt with yet it’s these same idiots that get away with the crap that you guys have described..."

For PayPal's part, it has a long list of steps taken when disputes arise, and this one paragraph seems to have been applied to the violin situation:

Under "Dispute Resolution":
"...How is the Claim resolved?

"Once a Dispute has been escalated to a Claim, PayPal will make a final decision in favor of the buyer or the seller. You may be asked to provide receipts, third party evaluations, police reports, or any other information or documents reasonably required by PayPal to investigate the Claim. PayPal retains full discretion to make a final decision in favor of the buyer or the seller based on any criteria PayPal deems appropriate. In the event that PayPal makes a final decision in favor of the buyer or seller, each party must comply with PayPal's decision. PayPal will generally require the buyer to ship an item that the buyer claims is Significantly Not as Described back to the seller (at the buyer's expense), and PayPal will generally require a seller to accept the item back and refund the buyer the full purchase price plus original shipping costs. If a seller refuses to accept the item, PayPal may award the Claim in favour of the buyer, provided the buyer has provided satisfactory evidence to PayPal that the item was sent to the seller. In the event a seller loses a Claim, the seller will not receive a refund on his or her PayPal or eBay fees associated with the transaction. If you lose a Significantly Not as Described Claim because the item you sold is counterfeit, you will be required to provide a full refund to the buyer and you will not receive the item back (it may be destroyed)."

This seems vague to me in its terms, and leaves a lot of wiggle room. Anyone out there, including any PayPal reps, eBay sellers, or eBay buyers, have other perspectives on this or better ways this type of thing could be handled?

Anthropologie iPad App

Testing a video that takes a look at the Anthropologie iPad app, powered by Revel Touch:

eBay Brushes Off Big Crumbs

Sorry -- I couldn't resist that title! Just got an email that eBay does not plan to return to the BigCrumbs cashback program. I received the below email from BigCrumbs. They do, however, still offer cashback at over 1200 stores.

Greetings julia, We are writing to provide you with an update on the eBay situation at BigCrumbs. As you probably know, eBay began conducting a test in June of 2011. During this period, eBay was removed from all cash back sites in order to allow them to measure the effectiveness of said sites. The test was set to conclude on October 1, at which time eBay would determine whether and how to adjust the commissions it would pay to BigCrumbs. Unfortunately, that date came and went without word from eBay. Since that time, it has been difficult to obtain clear information from eBay, but here is what we know: There is no plan for eBay to return to BigCrumbs. BigCrumbs was the first to offer cash back at eBay and paid members millions of dollars in cash back and referral commissions over the last 5+ years. We realize that this comes as a disappointment to many members who earned a significant amount on eBay purchases and we share your disappointment. However, we continue to offer some of the highest overall cash back at over 1,200 top stores. You'll find great alternatives to eBay among these stores, as well as great deals and BIG cash back.   As for the future, we look forward to new, expanded opportunities for BigCrumbs and all of our members in 2012. Warmest wishes of the season from our family to yours, BigCrumbs.com