Wednesday, July 16, 2008

Getting the Most out of Your eBay Store

The perks of parking your stuff in these virtual stalls

The eBay Store: It's a much talked about, yet little understood�and underused�selling venue.

For a brief period, sellers basked in the glow of easy sales when Store items bubbled up near the top of eBay search results, along with regular auctions. But even under eBay's new Best Match formula�resulting in more modest placement of Store items on eBay's search results pages�Stores are still a great way to sell your items as part of a comprehensive eBay strategy. In fact, if you sell regularly on eBay and do not have a Store, I believe you are at a disadvantage.

What exactly is so great about an eBay Store and what exactly can one do for you? Let's break it down.

The price is right

You can't beat eBay Store listing fees with a stick. While many other eBay fees have recently gone up, Store listing fees are now as low as 3 cents for a $1-$24.99 item; 5 cents for a $25-$199.99 item; and only 10 cents for an item $200 or above. And you're going to need those low fees because, as I've learned with many items, the right buyer just doesn't come along right away. Which leads us to...

Patience is virtual

�The eBay Store is the perfect inexpensive, low-maintenance place to park those listings until the right set of eyeballs comes along�

They say eBay is a numbers game�meaning you need to list a lot of stuff to see enough bids. But it's also a patience game. By that I mean sometimes your item needs time to wait for the right buyer�a lot of time in some cases!

As an example, one of the types of things I like to sell is yearbooks. They can sit for months and months, but when they do sell, it's often for healthy sums. I recently sold a yearbook that had been languishing in my eBay Store for about a year. It went for about $70. But the cost of hosting it in the Store was only around 60 cents. (This does not include the $15.95 Basic Store monthly fee; but you have to spread that cost across all your Store listings). The eBay Store is the perfect inexpensive, low-maintenance place to park those listings until the right set of eyeballs comes along.

Make your own sale

Who doesn't love a sale? eBay Stores have this great, fun little tool called Markdown Manager that lets shoppers see your original price crossed out and the new lower price in its place. It's great for buyer psychology and I've found it effective for moving the merchandise. To get to it, select "Marketing Tools" from your left-hand Store dashboard, then "Markdown Manager" under "Item Promotion." (I'd prefer to see it moved up a level, but what can you do).

I don't see many sellers using Markdown Manager, and I don't know why because I think it can be very helpful. My guess it they may just not know about it.

Keep in touch with customers

eBay makes it easy to send out e-mail promotions to the people who request it. You don't need any layout or graphics experience to use this; they've made it very easy. You can easily access their e-mail tools by going to Marketing Tools > Store Marketing > Email Marketing. They show you different e-mail templates and wording you can use. Sometimes customers just need a little reminder that you're there.


You can use the Cross-Promotion settings, found under Item Promotion in the Store Marketing area of your eBay Store, to define what shoppers will see when they view your items. This is based on what categories you create in your store, e.g., Books, Jewelry, Clothing, etc. You may only have one category if you specialize in one type of product.

This can be useful for "cross selling" items that are complementary. That is, if you sell both shirts and ties, you can choose to cross-promote those two categories.

So if you sell on eBay and do not already have an eBay Store, I highly recommend building one. But unless you sell in high volume already, I do suggest starting with the much less expensive "Basic" Store, which has the lion's share of the functions a seller needs, in my opinion. And at $15.95 a month, it's affordable.

Now start setting up that virtual window display!

Amazon's Holiday Selling Guidelines for the Toys & Games category

An seller I know recently received this email. Looks like amazon is instituting tougher guidelines for sellers in the Toys & Games category, in gearing up for the 2008 Holiday season (which is evidently ramping up already -- yikes!):

Subject: Your Toys & Games Selling Account

Greetings from Amazon Services.

With December 25th looming on the horizon, this e-mail no doubt finds you well

into your preparations for holiday selling on We know that you count

on us to maintain customer confidence in our Toys & Games category, and we want

our sellers in Toys & Games to provide a high-quality customer experience.

As part of our strategy to maintain buyer confidence on, we are

implementing Holiday Selling Guidelines for the Toys & Games category.

Effective September 12, 2008, we will stop accepting new sellers in the Toys &

Games category. Effective November 17, 2008, existing sellers who do not meet

the following performance criteria will not be able to sell products in the Toys

& Games category from November 17, 2008 through January 5, 2009:

- Seller's first sale on must be prior to 09/19/2008 (sale does not

need to be Toy-specific).

- Seller must have processed and shipped at least 25 orders  by 10/18/2008

(orders do not need to be Toy-specific).

- Seller has no greater than 1% defect rate. Order defects will be evaluated for

orders placed between 07/06/08 and 10/04/08.

Starting on November 17, 2008, we will be monitoring the performance and

listings of all merchants who are approved to sell in the Toys & Games category.

Amazon Services reserves the right to cancel listings, suspend merchants or

prohibit the selling of specific products during the holiday season to maintain

a seller platform that is safe for buyers.

Here are some steps you can take to remain eligible to sell in this category

throughout the holiday season: 

- Monitor your performance metrics and take corrective action if necessary.

- Check your orders frequently using the Manage Your Orders feature in Seller


- Keep your storefront accurate; don?t show more stock for sale than you

actually have available.

- Update your product quantities regularly to reflect what you have on hand.

- Make sure your shipping lead times are accurate and take into account the time

it takes for you to package and transfer the package to your transport service.

- Send shipment confirmations and order cancellations/acknowledgements to Amazon

in a timely manner.

- Ensure your policies are up-to-date.

Starting in early August 2008, you will be able monitor your performance metrics

in your Seller Account. This will allow you to monitor your performance and take

corrective action if necessary. We will provide final notification if you are

eligible to sell in the Toys & Games category during the holiday season by the

middle of November. 

These Holiday Selling Guidelines are only applicable to the Toys & Games

category. Sellers can continue to sell eligible non-toy or -game products in

other non-restricted categories. If you would like to learn more about

restricted products, visit our Product Guidelines in Marketplace Help:

Help > Selling at > Listing > Condition Guidelines

For tips on selling more effectively, check out our Marketplace Sellers Best

Practices page: 

Help > Selling at > Feedback & Performance > Seller Best Practices

If you have questions about our Holiday Selling Guidelines, please review the

FAQ below.

We are interested in your opinions, and encourage you to submit feedback to us


Thank you for selling at


Amazon Services

Frequently Asked Questions

Why are there Holiday Selling Guidelines for the Toys & Games category?

Customers have high expectations for purchases during the holiday season. We

want to ensure that our sellers in Toys & Games provide high-quality customer

experience and that all orders are fulfilled and delivered in a manner that

meets or exceeds our customers? expectations.

When will you allow all merchants to list in the Toys & Games category again?

Sellers will be able to sell in this category as of January 5, 2009.

How do I know if I'm pre-approved to list product in the Toys & Games category?

Sellers will be notified in early to mid November if they are eligible to sell

in the Toys & Games category. Effective September 12, 2008, no new sellers will

be approved to sell in the Toys & Games category for the remainder of the year.

How can I strengthen my performance rating?

Read our Help page on your performance summary:

Help > Selling at > Feedback & Performance > Performance Summary

How can I build my reputation?

Read our Help page on seller best practices:

Help > Selling at > Feedback & Performance > Seller Best Practices

What is an order defect?

An order is defined as having a defect if we have received a negative feedback,

an A-to-z Guarantee claim or a service credit  card chargeback on that order.

What is order defect rate (ODR)?

The order defect rate is defined as the number of orders with a defect divided

by the number of orders in the time period of interest. It is represented as a


What time period is the order defect rate computed over?

The defect rate can be computed over any historical order period. In this

particular case, we are evaluating the trailing 90-day period (with a 30-day

time lag); in other words, the period from 120 days ago to 30 days ago.  We

usually use a 30-day time lag for computing these rates because many defects are

reported after orders are placed or received.

Tuesday, July 8, 2008

Yard Salers latest: eBay Live 2008 Redux & Flip Contest Winners

Yard Salers: July 8: eBay Live Redux & Great New Prizes


Subscribe at:


Please forward to a friend!

Hello, all!

eBay Live 2008 has come and gone and was a total whirlwind! For me, one
of the highlights was meeting some of you subscribers, including Dee,
with whom I had emailed several times before leaving and who I ran into
at the Meet & Greet the first night of eBay Live.

Dee went to the session on eBay for Rural America, and you can read Dee's take on the session in "Reader Mail."

There were some moans and groans from the audience, as was
expected, but many sellers also had a "get on with it" approach, and I
noticed a new professionalism and real marketing panache from many
sellers who had slick handouts, giveaways, and all kinds of unique
marketing techniques. One seller had gourmet chocolate bars affixed to
her business card and was handing those out at the Meet 'n' Greet. (I
think Dee was lucky enough to get one, but I was unable to track down
chocolate lady later).

This dovetailed nicely with some of the marketing sessions I
attended, by some of eBay's "big name" guests, including Seth Godin and
Andy Sernovitz. The latter was all about making a splash as a seller
with your packaging, package inserts, marketing programs, etc. More on
that later in this issue. So check out the eBay Live area on

But on to some really important stuff: Prizes!

I came back with more eBay swag than ever, and will be giving it
out in this week's Flip contest as well as in weeks to come. eBay was
well-stocked with swag bags, as were many of the merchants exhibiting.
It seemed you couldn't turn around without encountering a stack of
canvas tote bags in a gaudy color. And let's not forget my roll of tape
on its very own Endicia -imprinted dispenser. (Dee and i were waxing
nostalgic about the Tape Issue).

Then we'll move on to the current Flip of the week contest and get some prizes awarded.

I'm going to post a short summary in this issue, but you can
check out the coverage on AuctionBytes,com, and my own blog,

But other exciting things are happening.One more thing before
we get on to it. Furniture expert Rosemary Barnett is offering her
ebook for half-price for a limited time to all Yard Salers subscribers!

I'll have the ebook available for instant download soon, after
I get its Clickbank page set up, but meantime, if you want to buy the
ebook, simply Paypal me $9.95 (down from $19.95) to,
with "Furniture ebook" in the subject line, and I'll email you the
links to download it asap, usually within an hour to a few hours. The
ebook is in Adobe Acrobat/pdf format.

She's only agreed keep it on sale for this one issue so far, so I'd jump on that if you want it!

Let's get on to the rest of it without further ado.



Now available for INSTANT download: Want to make more money with your
yard sale this summer? Julia's newest special report, "Yard Sales that
Really Sell," tells you how. Special preview available for only $4.50.

Includes: Where to Advertise your Sale, Where are the Best
Places to Locate your Signs, How to Prepare and Be Prepared for your
Sale, What you're Going to Need for your Sale, Setting Up your Sale
& How to Price, and How to Run the Sale to Maximize Profits. Only
$4.50! Click here to buy and download: instantly:


In This Issue:


1) eBay Live Wrap-Up: The Yays, the Nays, the "Takeaways"

2) Flip of the Week Contest: Prizes for All

3) Reader Mail



1) Julia's eBay Live Wrap-Up: The Yays, the Nays, the "Takeaways"


Here comes Julia's eBay Live Wrap-Up.I'm going to give very short
summaries of what I thought were the salient points and other
highlights (or lowlights in some cases). But I will give you links to
go to for more info too, including articles I wrote for AuctionBytes.

I know some of you don't like navigating through a bunch of
links, but it's better than a ginormous issue that makes you feel
overwhelmed, I think.

- The DevCon

As I mentioned briefly in the last issue one of the big things
from the DevCon keynote was "eBay's plans to allow third parties to
integrate applications directly onto its site."

The Mozilla Guy and the Zappos Guy

The two big-name speakers from the DevCon keynote were Mike
Shaver of Mozilla (aka the co that makes Firefox and just announced
released of a new version, to much cheering).

- Shaver was going on about how they love the Internet, the
Internet loves it back, the Firefox logo has the fox hugging the world,
etc. I didn't take many notes because it seemed like such philosophical
stuff. Which is unlike my crazy note-taking hand..maybe my hand needed
some love.

-  The Zappo's Guy (from Zappo's a whole lot more!)

I really loved the Zappo's guy, Tony. And not just because he
admitted he had first wandered into the wrong convention and tried to
register as speaker to much confusion -- some kind of employment for
Hispanics gathering.

Prior to this conference, I thought of Zappo's as a place where
you could buy shoes online. I had not used it myself. Now I realize you
can get a lot of other stuff there too, but they think of themselves as
excelling in customer service. In fact, on their web site it says
"Powered by Service."

Tony, the Zappo's founder, got his start by starting the co. LinkShare, which he sold, and then founded Zappo's.

Zappo's gets 75% of its business from return customers, with 8.1
million paying customers (now 8.1 million and one, since I just
registered to get free shoes. OK, so I haven't bought yet, but I
probably will.

Zappo's ships for free both ways. How can they afford to do it? He said they look at it as marketing costs.

He related a great story about how back in the go-go days they
spent on the wrong kind of advertising...they bought a billboard in a
stadium for $75,000, and they only got...3 customers from it.

"Great product, great service, low prices.." Tony said you should choose and focus on 2 of 3 of those.

The stuff he said about word of mouth marketing dovetailed
nicely with the stuff Andy Sernovitz said later in an eBay Live

One customer bought shoes, and wound up having to return them
because the man died. The rep went ahead and sent flowers to the woman,
who wound up telling the story at the funeral. So many of the people
who heard the story at the funeral became customers.

OK, that wound up being long..sorry.

Next I attended the "Product Roadmap" session w/ Adam Trachtenberg. Here's a bit from the article I wrote up about it:

"Seller Requirements, such as specifying at least one domestic
shipping service, including a handling time and return policy; as well
as new PayPal rules for international sites, and Trust & Safety
changes such as anonymizing email addresses were discussed by eBay
Director of Product Management, Adam Trachtenberg, in his "eBay Product
Roadmap" session Wednesday, June 18 - a repeat of the Monday session."

For the whole article on auctionbytes, as well as screen shots of some of the slides, go to:

For other news at the DevCon, go to and scroll down to Monday.

Shareholders' Meeting

The morning of the first day of
the regular eBay Live! conference was the shareholders mtg., and I
attended it with Ina Steiner of AuctionBytes, and her
photographer/videographer Phil Davies of TIAS.

If you want to read all about it, you can go to my bidbits blog
post about it, at

The title essentially says it all: "No Big Surprises at eBay Shareholder Mtg. 2008."

There are photos there of John Donahoe, the meeting setup, and
I'm particularly proud of my shot of Meg Whitman posing with a
shareholder. I also have some shots of Pierre I haven't uploaded yet.

In addition to the stuff I wrote on the blog, Donahoe said the
"Journey Ahead" was about how eBay is the "leader in key web
activities" -- #1 in Trade, #1 in Pay, #1 in Communicate.

Priorities include:

- Making eBay easier and safer

- expand our selection/pricing and other incenetives

- continue to grow PayPal both on and off eBay

"It's all about our customers."

eBay Live

Then it was time for the conference proper, and Ina, Phil and I
cabbed it over to the other Hyatt where the convention center was.

The first session I attended was "Improve Your Search Ranking"
- eBay's "Best Match" search. I don't think I blogged about it yet, and
I think it's important, so I'm gonna dump the salient points on ya:

It was essentially a Q&A, so the points are in the form of sellers' q's and the forum moderator's answers:

- Will Finding 2.0 (I guess this is what they're calling the new search) include subtitles?

In a nutshell, they said no. Which I think is too bad, because
we could really use it. Their "intent is not to use the subtitles in
title search...moving to item specifics and custom item specifics."

One guy who sold tractor/trailers on eBay Motors complained
they didn't have the item specifics he needed, and eBay said they were
working on it.

A lot of q's were asked about shipping. I covered these in my
article about the session for AuctionBytes, which you can read here:


There wasn't a lot of time to go to some of the "fun" sessions I
would have liked to attend, but I did manage to sneak into one about
"Trend spotting" that I enjoyed.

I didn't catch all of it, but leader Rieva Lesonsky highlighted a number of things to be on the lookout for, including:
House of Tween Style - tweens like to wear makeup; Libby Lu is like the
Sephora for little girls; Mattel and Bonne Bell making makeup for
little kids (I'm only the messenger here!)

- "More shoppers seeing green in second-hand clothing"

- Big beads a la Michelle Obama are in

- Men's vests on women a big trend (I'm getting an "Annie Hall" visual here

- check site - African patterns, etc.

- trends set in Paris & NY fashion shows

- NY Times: In times of recession, people dress in black.

- A lot of $ to be made in women 50 and above

- People mag had a bit about two women who started a big biz buying
weddin bands from people who had divorced; within 2 mos, the site had
500K registered users.

- pets, accessories

- smaller furniture, houses getting smaller

- Morocco and Cuba are hot

Well, that's enough of that.

I have more to say about all the sessions, but in the interest of
getting this newsletter out before the end of the year, I'll refer you
for now to the section on with all the articles the
team wrote. Ina did some live blogging as did Greg Holden:


And check out my blog,, for more photos and articles.


Buying Furniture: A New ebook by a Reader


For a limited time, furniture industry insider and Yard Saler
reader Rosemary Barnett has agreed to make her furniture buying guide
half price for Yard Salers subscribers!"THE FURNITURE BUYING GUIDE:
An Insider's View Of What You Need To Know Before You Buy Your
Mattress, Recliner, Sofa, Or Dinette In A Store Or On The Internet" is
now only $9.95 instead of $19.95. (But Rosemary has only given me the
go-ahead to go half-price for this one issue, so jump on it now if you
want it).

It's an insider's guide to buying furniture, and I've read it myself.

Just some of the things this guide covers are: what to take with
you when buying furniture; how furniture salespeople work and what to
look for in them (a real eye opener, I found); pricing games and how
sales work; types of wood; fabrics; kitchen furniture -- what works and
how to keep things looking good; dining room, including what to look
for inside a china hutch; what to look for in construction of bedroom
furniture; the types of mattresses and beds and considerations for each
type of construction; how to tell if a piece is real leather, and much

I wish I had had this guide before buying the large pieces my
husband and I purchased for our home. But I'll check it out going

Also, for anyone who buys this book Rosemary says she is
willing to receive emails to answer questions you might have about
furniture already in their home or a pending purchase.

I'll have the book available for instant download soon, after I
get its Clickbank page set up, but meantime, if you want to buy the
book, simply paypal me $19.95 to, and I'll email you
the links to download it asap, usually within an hour to a few hours.
(Don't worry..Rosemary will get her proceeds from the sales!).

Happy furniture buying (and selling)!



2) Flip of the Week Contest: eBay Swag Prizes for Everyone


Rooster Bowls: Henny Nets a Pretty Penny (Sorry, I couldn't resist)

Subject: Flip of the week

Julia, I had an interesting flip during the last couple weeks. I
was out looking for yard sales with my daughter when we found a church
rummage sale.

I picked up several items that looked promising. I had in my
hands 6 small bowls with a rooster head in the middle, two bass fishing
books by Bill Dance, and a small saucer of a pattern I recognized.
There were no prices listed on any of the items and when I asked what
they wanted for the lot I was told to "make an offer." I hate when they
do that. I don't want to cheat anyone but I do want a 'deal.' Anyway I
offered $5 for the bunch.

So far I have only listed the bowls. They were a set of 6
bowls marked on the bottom: Howard-Holt 1962. I did a 10 day auction
and started them at $5.99. They sold for $71.01. I wish those kind of
finds happened more often. They bring such excitement to my little

eBay site of this sale:


I really enjoy your newsletter. Thank you,



Hi Gladys!

Thanks for sending in that
great find! I am so sorry for the delay! I am writing in this next
newsletter that I am going to bring stuff back from eBay Live to award
as prizes for this current Flip contest.

I am partial to roosters myself..having several similar bowls on
display in one room. I hadn't heard of learn something
new every day!

Thx again for sharing and pls. watch the newsletter for the winners! :)


Subject: Flip of the Week - Coleman Lantern w/ Pyrex Glass

Hi Julia - I have been reading your newsletter for some time now &
enjoy it so much. I would like to add a couple of our flips, although I
apologize for not keeping the photos.

My husband & I drove up to a yard sale, on an extremely hot day
here in Florida. Luckily, I chose to sit in the air conditioned car as
it didn't look as though there was much of anything there. My husband
came back empty handed, as I suspected he would. Luckily for both of
us, the fact that I was sitting, looking out the window really paid

I spotted a gold Coleman Lantern with Pyrex glass - it was in a
corner under a table. He went back & the owner of the house told
him he had a matching Coleman stove as well. He said he found them in
the attic when he moved into the house & was now moving out &
selling them. We paid $2.00 each for them. The lantern sold for $255.00
& the stove, $64.00. Needless to say, we were thrilled.

Another time, I purchased two miniature Hummels from a woman
who told me her mom had them in a doll house. She sold them to me for a
quarter apiece & we sold them both for $125.00.

Thank you for letting me share these flips with you.



Hi Bev,

Thanks so much for sending that in! Now why have I never been lucky enough to get Hummels for a quarter? I love it!

I also love your lantern story. There is another thing I hadn't though
of, but working an estate sale the other day we had a vintage
"Williamsburg"-style lantern that I think was going for around $100.
Now if I see a good old one I'll snap it up.

Wonderful find, and thanks to the end of the issue to see who wins what. :)

Thanks again,

Subject: Flip of the week

Hi Julia - I am an Ebay seller/flipper for about 8 years now. I
find that I tend to focus on the same old things and overlook items
that I could do well. So to expand my Ebay horizons and educate myself,
I have been reading your newsletter for a few months now and have
learned some new tricks. Recently, your Winston Churchill book tip
netted me 50 bucks on a 5 buck investment.

Anyway, I did a nice flip about 4 year ago now and it is one that I
tell to my friends. My wife and I walked up a driveway and the seller
has a huge beautiful framed print of Jack Nicholas standing at Saint
Andrews golf course in Scotland. The print is still in the plastic with
all its papers. In the frame dimensions were about 4 feet high and 3
feet wide. I ask the seller his price and he tells me $50. He further
explains that he won the print at a fancy corporate golf tournament but
was selling it because he was a Tiger Woods fan and not a big Jack fan!
Well my father-in-law is a golfer so I figure if I can' sell it I will
give it to him. I pay him $50 and run back down his driveway!

I take it home and take a close look. I discover it is a limited
edition/numbered print. It is signed not just by the artist but by Jack
Nicholas himself ! I was able to verify all this on the artist's web
site who actually had photos of himself and Jack with the print. I have
since forgotten the artist name but he was best described as an up and
coming Leroy Neumann-style artist type. Turns out he is selling them
the same print for $2000 a piece on his web site.

I posted it several times starting at around $1000. I ended up selling
it at Christmas time to two kids who bought it for their Dad as an Xmas
gift. I sold it for $730. I am sure if I wanted to play hardball I
could sold it for more by waiting, but I was very happy with that

I have some other good ones but people find that story the most
interesting. I also have a flop concerning Thomas toys which I can
elaborate on at a later time.

Attached is a photo of my flip. It was a few years ago so I can not provide you with an item #. 



Jeff wrote me back a bit later to thank me for my reply and also to
mention a revision: "the print depicts Jack Nicklaus at Pebble Beach, I
thought it was St. Andrews. Anyway same result! Thanks again and I
really enjoy reading your newsletter. - Jeff."


[Note from Julia: I left the original bit about St. Andrews
because it gives me the chance to say stuff from and about the St.
Andrews golf course tends to do very well, so watch for it].


My original reply:

  Hi Jeff!

I am so sorry for the delay, esp. since you have such a
wonderful story! But maybe it's fate that I am only reading it now with
all this US Open golf excitement going on. (For what it's worth, my
husband loved Jack Nicklaus but is not crazy about Tiger Woods..I guess
he thinks it takes some of the excitement out of it). find such a work of art, and not only signed by the artist but Nicklaus himself, that's amazing!

I am writing in this next newsletter that I am going to bring stuff
back from eBay Live to award as prizes for this current Flip contest.
So watch the next couple issues to see the winner and the prizes.
You're def. in the running. I really want to run the photo too, but I
don't know if it will make this issue, coz I am scrambling to get out
to ebay Live.

I am also really gratified that my Winston Churchill tip
netted u some $. That's what really makes me happy..when I help readers
do well!

Keep flipping,


Now for the winners...::drumroll::. everyone wins something in this contest, because I have so much loot from eBay Live.

- Gladys wins an eBay Devcon tote bag and a Kijiji water bottle

- Bev wins a govliquidation tote bag and complete set of eBay multicolored pens

...and the grand prize of an eBay Live tote bag with a complete set of eBay Live 2008 pins goes to..

- Jeff for his golf painting flip!

Everyone, please email me your mailing address so I can ship the loot out to you.

Didn't win this time? Fear not! There's plenty of loot left for
the upcoming contests, including more eBay Live pins, tote bags, the
eBay Live t-shirt, and all kinds of strange little bits of swag like tape. (You know how we love tape in this newsletter because
we did a whole issue on it).


3) Reader Mail


I'm behind in Reader Mail and plan to catch up in the backlog in
the next issue. For now, YS subscriber Dee's take on eBay for rural
America from eBay Live and the conf in general:

Dee tells us:

I had a good time a Live!, and was glad I was able to meet you
in person, you're as great as I figured! I spent a lot of my time by
myself, which was fine for me, needed a break! I did talk to a few
people and liked most of the seminars I went to. A couple of the ones I
wanted to go to were shut room left...darn it!!! Don't
remember which ones now. Anyway, I was a great "get away" time for me.
And I did learn something, just not sure what yet...LOL.

I went to the Rural America seminar hoping to get some great
pointers of how others in rural areas operate their eBay business. I
enjoyed the seminar, but was a bit disappointed.

The speaker mostly pointed out what rural eBayers have to
deal with. Like shipping problems, small post offices, no pick up
service, not being able to mail as quickly as we would like. But others
pointed out that we have access to things others don't have that live
in cities. The seminar was more of a sharing time than anything. Which
in one way was nice, there wasn't a lot of negatives comments flying
around. If they have it again, it would be nice to have a more ideas
from the speaker of how to operate an eBay business, not just a sharing


Thanks for your nice comments and feedback on that session, Dee! I must
say it was wonderful meeting you. I met some other YS subscribers at my
Wiley book signing session, and I hope to meet more of you in the

Well, that's it for this now ginormous issue. More Reader Mail -- catchup time -- coming in the next issue.

Also if you really can't get enough Julia you can sign up for my twitter updates at

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Sunday, July 6, 2008

Amazon commission fees for Everything Else category creep up

Looks like Amazon's fees are creeping up..for the "Everything Else" category, anyway, from 10% to 15%. My friend who sells more on there than I do recently sent me this:

Sent: Fri, 18 Apr 2008 4:04 pm
Subject: Amazon: Commission fees for the
Everything Else category

Greetings from

We want to be sure that you are aware of a recent change in the Everything Else
store on On April 4, 2008, the commission rate for all products
listed in the store was raised to 15%. On that date, our Help pages were updated
and a notification was posted to the following page: Help - Selling at - Participation Agreement - Changes to the Participation Agreement.
The previous rate was 10%.

Because you are a valued seller, we will be providing a 5% credit to you for
items sold in the Everything Else store between April 4 and May 13. These
credits will appear on your account after this period has ended, and you will
receive a summary via email describing these credits within five business days
after the credits are completed.

Thank you for selling on

Best regards,