What could eBay learn from Herman Cain? How about requiring their executives, or even better, every employee, to regularly buy and sell on the site? (Yes, it's not enough to just buy. They need to sell; even if it's just one item a week).
Apparently, according to a recent Washington Post article, “It was nothing for him to jump back there in the kitchen, take off his jacket, roll up his sleeves and start making pizza,” said a former colleague named Wiggins, "who like other executives was required by Cain to spend two weeks a year working in a Godfather’s storefront."
“He expected us all to do that," Wiggins said.
Being "in the trenches" could give eBay employees a real feel for the challenges facing their sellers as well as what works to appeal to buyers. But the former is a lot harder than the latter.
Just a thought! Link to the Post piece is below:
http://www.washingtonpost.com/business/economy/the-cain-recipe-enthusiasm-stamina-and-the-next-thing/2011/10/21/gIQA8WEhAM_story_2.html
Apparently, according to a recent Washington Post article, “It was nothing for him to jump back there in the kitchen, take off his jacket, roll up his sleeves and start making pizza,” said a former colleague named Wiggins, "who like other executives was required by Cain to spend two weeks a year working in a Godfather’s storefront."
“He expected us all to do that," Wiggins said.
Being "in the trenches" could give eBay employees a real feel for the challenges facing their sellers as well as what works to appeal to buyers. But the former is a lot harder than the latter.
Just a thought! Link to the Post piece is below:
http://www.washingtonpost.com/business/economy/the-cain-recipe-enthusiasm-stamina-and-the-next-thing/2011/10/21/gIQA8WEhAM_story_2.html
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