Friday, October 5, 2007

Facebook Flyers: Let Us Target Groups in Ads

I've been experimenting with Facebook flyers. Did I mention I love facebook? I'll go with the lower case. I'm not surprised it's growing rapidly and is being courted by Microsoft, Yahoo, and who knows what other Internet big boys.

When I heard about their "flyers" advertising program, I was excited. It sounded like a simple, low-cost way to get an ad out on the Internet to targeted groups of people. The only problem is, although facebook has these natural ready-made groups of people on the site, called, guess what -- groups -- you can't target them with flyers!

No, you can only target a college/university or a "network."  This doesn't work well for a lot of people selling products that would tie in really well with all the myriad facebook groups out there. For example, I sell ebooks about eBay. I don't want to buy a flyer for Washington, DC, or the University of Minnesota...I want to buy a flyer for the "Addicted to eBay" group, and maybe some other facebook eBay groups as well.

This seems like a no brainer to me. C'mon facebook folks, pleez give us groups in ads. Or as the cat on another certain site would say, I Can Has Group Targeting? OK, that didn't work out.

I did write the facebook people to verify that you could not in fact target groups. They thanked me for the idea, but verified that you cannot do it. So maybe they're considering it. Let's hope. Meantime I'll keep you posted as to how my flyers are doing. Not well, at the moment. At this rate, I doubt I'll keep using them, as the keyword/network system just doesn't seem to work well for me and I bet the groups idea would.

In sum: Groups. groups. groups. facebook. please. give. us. groups. in. flyers. mark. zuckerberg. just. for. good. measure.

1 comment:

  1. I would certainly buy flyers if they'd let us target groups, but on the current model it's far too scattergun an approach for me.